Cookie Policy

INDOOR & OUTDOOR FURNISHINGS LTD — Company No. 16845629 England & Wales · ICO-Registered Data Controller
Privacy & transparency — UK PECR & UK GDPR compliant

Cookie Policy

This page explains every cookie used on outdoorextensionleads.co.uk, why we use them, your rights under UK law, and how to manage your preferences — at any time, for free, without losing access to our store.

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PECR2003 Compliant
UK GDPRCompliant
DPA 2018Compliant
0Cookie categories
01 — What are cookies?

Small files. Significant purpose.

Cookies are small text files that a website places on your device — your computer, phone or tablet — when you visit it. They allow the website to recognise your browser on future visits and remember information about your session.

The term "cookie" covers several closely related technologies, including session cookies (deleted when you close your browser), persistent cookies (stored for a defined period), and similar tracking technologies such as pixel tags, web beacons, and local storage objects. This policy covers all of these, collectively referred to as "cookies" throughout.

On outdoorextensionleads.co.uk, cookies perform tasks that range from keeping your shopping basket intact while you browse our Outdoor Extension Leads and Sofas, to helping us understand which pages customers find most useful, so we can continue to improve the site. No cookie gives us access to your computer or any information beyond what you choose to share through your interaction with the website.

Your consent matters. Under the Privacy and Electronic Communications Regulations 2003 (PECR) and UK GDPR, we are required to obtain your informed, freely given consent before placing any non-essential cookies on your device. Clicking "Accept All" in the banner or the preferences panel gives that consent. You can withdraw it at any time without penalty.

03 — Third-party cookies & services

Some cookies on our website are set not by us, but by third-party services whose functionality we have integrated. We list every third-party service below, together with what it does, what data it collects, and where you can read its own privacy documentation.

Shopify Inc.

Our website is built and hosted on the Shopify platform, operated by Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario K2P 2L8, Canada). Shopify places essential session, cart, and checkout cookies that are strictly necessary for our store to function. Shopify also provides optional analytics features (Shopify Analytics) that, with your consent, track aggregated customer behaviour — products viewed, checkout funnel completion, referral sources — to help us understand store performance. Shopify complies with UK GDPR as a data processor under our instruction and processes data in accordance with its Privacy Policy.

Google Analytics 4 (Google LLC)

With your consent, we use Google Analytics 4 — a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies to collect information about how visitors use our site, including page views, session duration, and the pages they visit when browsing products such as our Armoured Outdoor Extension Leads and Electrical Supplies. This data is anonymised and aggregated; we do not receive personally identifiable information. IP anonymisation is enabled. Data may be transferred to the United States under Google's standard contractual clauses. Google's data is governed by its Privacy Policy. You can opt out of Google Analytics tracking using the Google Analytics Opt-Out Browser Add-On.

Meta (Instagram & Facebook) Pixel

With your consent, we integrate the Meta Pixel — a service provided by Meta Platforms, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA). The Meta Pixel allows us to measure the effectiveness of our advertising campaigns on Instagram and Facebook, to understand which adverts lead customers to our Outdoor Extension Leads and Sofas ranges, and to build audience segments for future advertising. The pixel may use your browser's cookies and local storage to recognise your device across websites. Meta processes this data in line with its Privacy Policy. You can manage your Meta advertising preferences via Facebook Ad Preferences. This cookie category is inactive unless you opt in.

Shopify Pay & Checkout

When you proceed to checkout and choose a payment method, Shopify's payment processing and fraud-prevention services set cookies that are strictly necessary for your transaction to complete securely. These include tokens to prevent duplicate orders, CSRF protection tokens, and session identifiers used to maintain your checkout state. These cookies are strictly necessary and operate under PECR's Regulation 6(4) exemption — your consent is not required for these cookies to function.

06 — Managing your cookie preferences

You have complete control over cookies. You can manage them through our website, through your browser, or through the third-party opt-out tools listed below — and you can withdraw consent at any time without any consequence to your ability to shop with us.

Our preferences panel

The most straightforward way to manage your consent choices for this website. Click the button below to open the preferences panel at any time. You can enable or disable analytics, marketing, and preference cookies individually, and save your choices. Your selections take effect immediately.

Browser settings

Every major browser allows you to view, block, or delete cookies through its settings. Note that blocking all cookies will prevent some features of our website from working correctly — in particular, you will not be able to add items to your basket or complete a purchase without session cookies. Instructions for the most common browsers:

Google Chrome    Mozilla Firefox    Apple Safari    Microsoft Edge

Google Analytics opt-out

To prevent Google Analytics from collecting data about your visits to any website (not just ours), install the official Google Analytics Opt-Out Browser Add-On. This is a browser extension that instructs the Google Analytics JavaScript not to send information to Google.

Meta / Instagram opt-out

To opt out of interest-based advertising from Meta across all websites using the Meta Pixel, visit your Facebook Ad Preferences and turn off "Ads based on data from partners." Alternatively, use the YourAdChoices opt-out tool for network-wide advertising opt-outs.

Do Not Track

Some browsers send a "Do Not Track" (DNT) signal to websites when you have enabled this setting. While we respect the spirit of DNT, there is currently no legally binding standard requiring websites to honour it. We therefore rely on the consent mechanism described in this policy rather than the DNT signal. We encourage you to use our cookie preferences panel for granular control.

07 — Your rights under UK law

Where cookies process your personal data, you have a full set of rights under UK GDPR and the Data Protection Act 2018. These rights apply regardless of what you have consented to and cannot be taken away by our policies.

Right to withdraw consent at any time

Where we have relied on your consent to place a cookie or process personal data, you have the absolute right to withdraw that consent at any time. Withdrawing consent is as simple as opening our Cookie Preferences panel (button above, or via the link at the bottom of this page), unchecking the relevant categories, and saving your preferences. Withdrawal of consent does not affect the lawfulness of any processing that took place before the withdrawal, but we will cease all non-essential cookie processing from the moment you withdraw.

Right of access (Subject Access Request)

You have the right to request a copy of the personal data we hold about you, including any data collected through cookies. We will respond to a valid Subject Access Request within one calendar month. To submit a request, contact us at info@outdoorextensionleads.co.uk with the subject line "Subject Access Request." We will verify your identity before providing any data.

Right to erasure ('right to be forgotten')

You have the right to request that we delete personal data we hold about you where: the data is no longer necessary for the purpose it was collected; you withdraw consent and there is no other lawful basis for processing; or the processing is unlawful. Where cookie-derived data is held by third parties (Google Analytics, Meta), we will notify those processors of your erasure request. Note that erasure requests cannot remove data already included in anonymised aggregate analytics reports, as that data cannot be linked back to any individual.

Right to restrict processing

You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, if you contest the accuracy of data we hold, or while we investigate an objection to processing. During any restriction period, we will store your data but not use it. You can exercise this right by contacting us at the address below.

Right to data portability

Where we process your personal data by automated means on the basis of your consent, you have the right to receive a copy of that data in a structured, commonly used, and machine-readable format. For cookie-related data, this may include your customer account information, order history, and analytics identifiers we can link to you. Contact us to exercise this right.

Right to object to processing

You have the right to object at any time to the processing of your personal data for direct marketing purposes, including profiling carried out for direct marketing via cookies. We must stop processing your data for this purpose immediately upon receiving your objection, with no exceptions. For all other forms of processing, you may still object, and we must cease unless we can demonstrate compelling legitimate grounds.

Right to complain to the ICO

If you are not satisfied with how we handle your personal data or your cookie-related rights, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's independent data protection authority. The ICO can be contacted at: ico.org.uk or by post at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. We would always encourage you to contact us directly first at info@outdoorextensionleads.co.uk so that we can try to resolve your concern before you escalate it to the ICO.

09 — UK regulatory framework in full

The following UK laws and regulatory instruments govern our use of cookies and the processing of personal data through our website. Each applies in its own right — compliance with one does not discharge obligations under another.

PECR — SI 2003/2426
Primary cookie law

The Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003/2426), as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (SI 2011/1208) and maintained in force post-Brexit by the European Union (Withdrawal) Act 2018. PECR Regulation 6 imposes the requirement to: (a) provide clear and comprehensive information about the purposes of any cookie or similar technology; and (b) obtain prior consent from the subscriber or user before storing or accessing information stored on their terminal equipment. Regulation 6(4) exempts cookies that are strictly necessary for the delivery of a service expressly requested by the user. PECR is enforced by the Information Commissioner's Office (ICO) under powers conferred by the Data Protection Act 2018. Fines under PECR can reach £500,000 for serious breaches.

UK GDPR
Data protection

The UK General Data Protection Regulation — the retained EU law version of the GDPR as it applied in the UK on 31 January 2020, as saved and amended by the European Union (Withdrawal) Act 2018 and the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019. UK GDPR applies where cookies process personal data (including device identifiers and IP addresses that can be linked to individuals). Key obligations include: obtaining valid consent under Article 6(1)(a) and Article 7; providing transparent information under Articles 13–14; enabling data subject rights under Articles 15–22; and appointing a data controller (us) with processing accountability under Article 24. As data controller, INDOOR & OUTDOOR FURNISHINGS LTD is responsible for demonstrating compliance.

Data Protection Act 2018
Domestic supplementation

The Data Protection Act 2018 supplements UK GDPR with domestic provisions, including the derogations and modifications permitted by Article 6(2) and (3) UK GDPR. It designates the ICO as the supervisory authority for the UK, grants the ICO enforcement powers (including fines of up to £17.5 million or 4% of global annual turnover, whichever is higher, for the most serious infringements), and sets out specific rules on sensitive data, criminal offences (including unlawfully obtaining personal data), and the conditions under which special categories of data may be processed.

The Consumer Rights Act 2015
E-commerce context

While the Consumer Rights Act 2015 does not directly regulate cookies, it applies to the broader e-commerce relationship between us and our customers, requiring that digital content and services we provide (including the website itself) are of satisfactory quality, fit for purpose, and as described. Where our use of cookies affects the functionality of services you have paid for — for example, session data used during checkout — our obligations under the Consumer Rights Act 2015 require that functionality to work correctly.

ICO Enforcement Position
Regulatory guidance

The ICO's published cookie guidance (updated periodically, most recently in line with the ICO's strategic priorities for 2023–2026) sets out the following non-negotiable positions that we adhere to: (1) cookie banners must not use "dark patterns" that make it harder to reject cookies than to accept them; (2) pre-ticked boxes, implied consent through browsing, and consent bundled with terms and conditions are all invalid; (3) consent must be granular — users must be able to consent to analytics separately from marketing; (4) cookie walls that deny access to a website unless all cookies are accepted are not permitted; and (5) consent records must be kept and made available to the ICO on request.

Children's privacy
Age-appropriate design

Our website is not directed at children under 13. We do not knowingly collect personal data from children through cookies or any other means. If you are a parent or guardian and believe a child has provided personal data through our website without your consent, please contact us immediately at info@outdoorextensionleads.co.uk and we will take steps to delete that data. We acknowledge the ICO's Age Appropriate Design Code (the Children's Code) and note that our products — outdoor extension leads, electrical supplies, and sofas — are adult consumer goods not targeted at children.

International data transfers
Post-Brexit UK position

Some third-party cookie providers (including Google and Meta) transfer data to the United States and other countries outside the UK. Post-Brexit, the UK uses its own international transfer framework under UK GDPR Chapter V. The UK has adopted adequacy decisions for transfers to certain countries and relies on International Data Transfer Agreements (IDTAs) or the UK Addendum to EU Standard Contractual Clauses for transfers to countries without an adequacy decision (including the USA). Google and Meta rely on Standard Contractual Clauses (or equivalent) for their UK-to-US transfers. We have no direct control over the transfer mechanisms used by third parties, but we only use third-party cookie providers who we are satisfied have implemented appropriate transfer safeguards in line with UK GDPR requirements.

10 — Changes to this Cookie Policy

We keep this policy current.

Our website changes over time — we may add new functionality, integrate new third-party services, or retire existing ones. Whenever a change affects the cookies we use, we update this Cookie Policy to reflect it.

We also review this policy at least once every twelve months, and whenever the ICO issues updated guidance or UK law changes in a way that affects our cookie practices.

Where changes are material — meaning they affect the type of data collected, introduce new third-party providers, or alter the legal basis on which we process your data — we will notify you by displaying a prominent notice on our website before the changes take effect.

If you have previously given consent to optional cookies and a material change affects those cookies, we may ask you to re-confirm your consent so that it remains fully informed and specific to the updated practices.

You can always check the "Last updated" date at the bottom of this page to confirm you are reading the most recent version of our Cookie Policy.

Previous versions. If you would like to review a previous version of this Cookie Policy, please contact us at info@outdoorextensionleads.co.uk and we will provide the version applicable at the date you specify, subject to us having retained a copy.

12 — Data controller & contact

Questions about cookies? We answer within one business day.

Trading as
OUTDOOR EXTENSION LEADS
Registered as
INDOOR & OUTDOOR FURNISHINGS LTD
Company No.
16845629 (England & Wales)
Registered office
3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE, United Kingdom
Role
Data Controller (UK GDPR Article 4(7))

If you have any questions about this Cookie Policy, wish to exercise any of your rights, or want to withdraw or update your cookie consent, you can contact us through any of the channels below. We aim to respond to all enquiries within one business day.

For Subject Access Requests or formal data protection queries, please mark your email with the subject line "Data Protection Enquiry" so that we can prioritise and route it correctly.

Support hours (Greenwich Mean Time, London):

  • Monday – Friday09:00 – 17:00
  • Saturday10:00 – 16:00
  • SundayClosed
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Last updated and effective: 3 September 2026.  |  Governing law: England and Wales.  |  Supervisory authority: Information Commissioner's Office (ICO), UK.