Cookie Policy
Cookie Preferences
Choose which cookies you allow us to use. Essential cookies cannot be disabled because they are required for the website to function. Your choices are saved and can be changed at any time by revisiting this page.
Cookie Policy
This page explains every cookie used on outdoorextensionleads.co.uk, why we use them, your rights under UK law, and how to manage your preferences — at any time, for free, without losing access to our store.
Small files. Significant purpose.
Cookies are small text files that a website places on your device — your computer, phone or tablet — when you visit it. They allow the website to recognise your browser on future visits and remember information about your session.
The term "cookie" covers several closely related technologies, including session cookies (deleted when you close your browser), persistent cookies (stored for a defined period), and similar tracking technologies such as pixel tags, web beacons, and local storage objects. This policy covers all of these, collectively referred to as "cookies" throughout.
On outdoorextensionleads.co.uk, cookies perform tasks that range from keeping your shopping basket intact while you browse our Outdoor Extension Leads and Sofas, to helping us understand which pages customers find most useful, so we can continue to improve the site. No cookie gives us access to your computer or any information beyond what you choose to share through your interaction with the website.
Your consent matters. Under the Privacy and Electronic Communications Regulations 2003 (PECR) and UK GDPR, we are required to obtain your informed, freely given consent before placing any non-essential cookies on your device. Clicking "Accept All" in the banner or the preferences panel gives that consent. You can withdraw it at any time without penalty.
We use four categories of cookies. Only strictly necessary cookies operate without your consent. All other categories require your explicit opt-in.
Strictly Necessary Cookies
These cookies are essential for the website to function. Without them, services you have specifically asked for — such as adding products to your basket, proceeding through checkout, or logging into your customer account — cannot be provided. These cookies do not track you for marketing purposes and contain no personally identifiable information beyond a session identifier.
Examples on our site: Shopping cart persistence, checkout session, login authentication, CSRF security tokens, Shopify fraud prevention.
Legal basis: PECR Regulation 6(4) exemption — consent not required for cookies that are strictly necessary to provide an information society service explicitly requested by the user.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website — which product pages receive the most traffic, how customers navigate from our Outdoor Extension Leads range to our Sofas collection, how long they spend reading product specifications, and where visitors leave the checkout funnel. This information is collected in aggregated, anonymised form and is used solely to improve our website and product listings.
Providers: Shopify Analytics, Google Analytics 4.
Legal basis: Consent — Article 6(1)(a) UK GDPR. You can withdraw this consent at any time by adjusting your cookie preferences.
Marketing & Targeting Cookies
These cookies are placed by third-party advertising services, including Meta (Instagram), to build a profile of your interests and show you relevant advertisements on other websites and platforms after you have visited ours. They track your visit, the products you viewed (for example, an armoured extension lead or a velvet sofa), and your actions — and share this with advertising networks.
Providers: Meta Pixel (Instagram / Facebook), Shopify marketing integrations.
Legal basis: Consent — Article 6(1)(a) UK GDPR and PECR. Not active unless you explicitly opt in. You have a right to withdraw consent at any time.
Preference & Functionality Cookies
Preference cookies allow the website to remember choices you have made in the past, making your next visit more convenient and personalised. This includes recently viewed products, saved wishlist items, and any display settings you have adjusted. They do not track activity across other websites.
Examples on our site: Recently viewed products, saved preferences, Shopify personalisation features.
Legal basis: Consent — Article 6(1)(a) UK GDPR and PECR. These enhance your experience but are not required to browse or purchase from our store.
Some cookies on our website are set not by us, but by third-party services whose functionality we have integrated. We list every third-party service below, together with what it does, what data it collects, and where you can read its own privacy documentation.
Our website is built and hosted on the Shopify platform, operated by Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario K2P 2L8, Canada). Shopify places essential session, cart, and checkout cookies that are strictly necessary for our store to function. Shopify also provides optional analytics features (Shopify Analytics) that, with your consent, track aggregated customer behaviour — products viewed, checkout funnel completion, referral sources — to help us understand store performance. Shopify complies with UK GDPR as a data processor under our instruction and processes data in accordance with its Privacy Policy.
With your consent, we use Google Analytics 4 — a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies to collect information about how visitors use our site, including page views, session duration, and the pages they visit when browsing products such as our Armoured Outdoor Extension Leads and Electrical Supplies. This data is anonymised and aggregated; we do not receive personally identifiable information. IP anonymisation is enabled. Data may be transferred to the United States under Google's standard contractual clauses. Google's data is governed by its Privacy Policy. You can opt out of Google Analytics tracking using the Google Analytics Opt-Out Browser Add-On.
With your consent, we integrate the Meta Pixel — a service provided by Meta Platforms, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA). The Meta Pixel allows us to measure the effectiveness of our advertising campaigns on Instagram and Facebook, to understand which adverts lead customers to our Outdoor Extension Leads and Sofas ranges, and to build audience segments for future advertising. The pixel may use your browser's cookies and local storage to recognise your device across websites. Meta processes this data in line with its Privacy Policy. You can manage your Meta advertising preferences via Facebook Ad Preferences. This cookie category is inactive unless you opt in.
When you proceed to checkout and choose a payment method, Shopify's payment processing and fraud-prevention services set cookies that are strictly necessary for your transaction to complete securely. These include tokens to prevent duplicate orders, CSRF protection tokens, and session identifiers used to maintain your checkout state. These cookies are strictly necessary and operate under PECR's Regulation 6(4) exemption — your consent is not required for these cookies to function.
The law that governs our cookies.
As a UK-registered business selling to UK customers, our use of cookies is governed by two primary legal frameworks — and we must satisfy both simultaneously, not just one.
The rule is simple: if a cookie is not strictly necessary for you to receive the service you asked for, we must obtain your clear, prior consent before placing it.
Consent must be freely given, specific, informed, and unambiguous — a pre-ticked box or continued browsing does not constitute valid consent under UK law. Our consent banner is designed to meet this standard: it presents clear choices, explains what each category does, and makes it as easy to reject cookies as to accept them.
Primary cookie law
The Privacy and Electronic Communications Regulations 2003 (SI 2003/2426) implement the EU ePrivacy Directive into UK law and remain in force post-Brexit. Regulation 6 requires informed consent before placing any cookie that is not strictly necessary for the transmission of a communication or strictly necessary to provide a service explicitly requested by the user. Regulation 6(4) provides the exemption for essential cookies. PECR is enforced by the ICO.
Data protection
Where cookies process personal data (such as a device identifier or an IP address that can be linked to an individual), UK GDPR applies alongside PECR. Our lawful basis for processing personal data through analytics and marketing cookies is consent under Article 6(1)(a) UK GDPR. We act as data controller (INDOOR & OUTDOOR FURNISHINGS LTD) and our processing must comply with the data protection principles at Article 5 UK GDPR, including data minimisation, purpose limitation and storage limitation. The Data Protection Act 2018 supplements UK GDPR in domestic law.
Regulatory guidance
We follow the Information Commissioner's Office (ICO) guidance on cookies and similar technologies, including the ICO's position that cookie walls (making website access conditional on accepting all cookies) are not permitted and that consent must be as easy to withdraw as to give. The ICO has published binding enforcement guidelines under which non-compliant cookie banners can attract fines of up to £500,000 under PECR. Further information: ico.org.uk
How long cookies stay on your device.
Not all cookies persist for the same length of time. Session cookies are temporary and are deleted automatically when you close your browser. Persistent cookies remain on your device until they expire or until you delete them manually.
We apply the principle of storage limitation — we do not retain cookie data for longer than is necessary for the purpose for which it was collected. The specific durations for each cookie are set out in the Cookie Reference Table in Section 08.
Your right to delete. You can delete all cookies from your browser at any time using your browser settings. Deleting cookies does not affect your ability to use our website, though you may need to add items to your basket again or log back into your account.
Deleted automatically when you close your browser tab or browser window. These are used for your shopping cart, active checkout session, and security tokens. No data from session cookies persists beyond your visit.
Short-lived analytics cookies that capture session-level behaviour (which pages you visited in a single browsing session) before expiring. Used by some Shopify attribution cookies.
Used by Meta Pixel to identify your browser for advertising attribution — so that if you visited our site and later saw an advert on Instagram, that conversion can be recorded. Only placed with your consent.
Google Analytics uses a persistent client identifier cookie (_ga) stored for up to 2 years. This allows Google to distinguish returning visitors from new visitors across multiple sessions. Only placed with your consent. You can delete this at any time via your browser or by using the Google Analytics opt-out add-on.
Our own cookie consent record — storing your preference choices — is stored indefinitely so that we do not display the consent banner on every visit. This record contains only your preference choices (accepted/rejected per category) and no personal data. You can reset it by clearing your browser's cookies and storage.
You have complete control over cookies. You can manage them through our website, through your browser, or through the third-party opt-out tools listed below — and you can withdraw consent at any time without any consequence to your ability to shop with us.
The most straightforward way to manage your consent choices for this website. Click the button below to open the preferences panel at any time. You can enable or disable analytics, marketing, and preference cookies individually, and save your choices. Your selections take effect immediately.
Every major browser allows you to view, block, or delete cookies through its settings. Note that blocking all cookies will prevent some features of our website from working correctly — in particular, you will not be able to add items to your basket or complete a purchase without session cookies. Instructions for the most common browsers:
Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Edge
To prevent Google Analytics from collecting data about your visits to any website (not just ours), install the official Google Analytics Opt-Out Browser Add-On. This is a browser extension that instructs the Google Analytics JavaScript not to send information to Google.
To opt out of interest-based advertising from Meta across all websites using the Meta Pixel, visit your Facebook Ad Preferences and turn off "Ads based on data from partners." Alternatively, use the YourAdChoices opt-out tool for network-wide advertising opt-outs.
Some browsers send a "Do Not Track" (DNT) signal to websites when you have enabled this setting. While we respect the spirit of DNT, there is currently no legally binding standard requiring websites to honour it. We therefore rely on the consent mechanism described in this policy rather than the DNT signal. We encourage you to use our cookie preferences panel for granular control.
Where cookies process your personal data, you have a full set of rights under UK GDPR and the Data Protection Act 2018. These rights apply regardless of what you have consented to and cannot be taken away by our policies.
Right to withdraw consent at any time
Where we have relied on your consent to place a cookie or process personal data, you have the absolute right to withdraw that consent at any time. Withdrawing consent is as simple as opening our Cookie Preferences panel (button above, or via the link at the bottom of this page), unchecking the relevant categories, and saving your preferences. Withdrawal of consent does not affect the lawfulness of any processing that took place before the withdrawal, but we will cease all non-essential cookie processing from the moment you withdraw.
Right of access (Subject Access Request)
You have the right to request a copy of the personal data we hold about you, including any data collected through cookies. We will respond to a valid Subject Access Request within one calendar month. To submit a request, contact us at info@outdoorextensionleads.co.uk with the subject line "Subject Access Request." We will verify your identity before providing any data.
Right to erasure ('right to be forgotten')
You have the right to request that we delete personal data we hold about you where: the data is no longer necessary for the purpose it was collected; you withdraw consent and there is no other lawful basis for processing; or the processing is unlawful. Where cookie-derived data is held by third parties (Google Analytics, Meta), we will notify those processors of your erasure request. Note that erasure requests cannot remove data already included in anonymised aggregate analytics reports, as that data cannot be linked back to any individual.
Right to restrict processing
You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, if you contest the accuracy of data we hold, or while we investigate an objection to processing. During any restriction period, we will store your data but not use it. You can exercise this right by contacting us at the address below.
Right to data portability
Where we process your personal data by automated means on the basis of your consent, you have the right to receive a copy of that data in a structured, commonly used, and machine-readable format. For cookie-related data, this may include your customer account information, order history, and analytics identifiers we can link to you. Contact us to exercise this right.
Right to object to processing
You have the right to object at any time to the processing of your personal data for direct marketing purposes, including profiling carried out for direct marketing via cookies. We must stop processing your data for this purpose immediately upon receiving your objection, with no exceptions. For all other forms of processing, you may still object, and we must cease unless we can demonstrate compelling legitimate grounds.
Right to complain to the ICO
If you are not satisfied with how we handle your personal data or your cookie-related rights, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's independent data protection authority. The ICO can be contacted at: ico.org.uk or by post at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. We would always encourage you to contact us directly first at info@outdoorextensionleads.co.uk so that we can try to resolve your concern before you escalate it to the ICO.
A complete listing of every cookie that may be placed on your device when you visit outdoorextensionleads.co.uk. Where a cookie is only placed with your consent, it will not be set if you have declined that category.
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _session_id | Shopify | Essential | Maintains your active shopping session — keeps your basket, login state, and checkout progress intact as you browse. | Session |
| cart | Shopify | Essential | Stores the contents of your shopping cart (products, quantities) so they persist across page loads and return visits before checkout is completed. | 2 weeks |
| cart_sig | Shopify | Essential | A security signature token used to verify the integrity of your cart contents and prevent tampering. | Session |
| cart_ts | Shopify | Essential | Records the timestamp at which your cart session was created, used to manage session timeouts securely. | Session |
| checkout_token | Shopify | Essential | Identifies your active checkout session to prevent duplicate orders from being placed if you reload or navigate back. | 1 year |
| secure_customer_sig | Shopify | Essential | Authenticates and maintains the session of a logged-in customer account holder. Only set when you are signed in. | 20 years |
| storefront_digest | Shopify | Essential | Used to verify access when the storefront is password protected. Allows authorised users to view a private store. | Indefinite |
| _shopify_d | Shopify | Essential | Shopify's internal domain-level cookie used for fraud prevention and security during the checkout process. | Session |
| _shopify_y | Shopify Analytics | Analytics | Assigns an anonymous device-level identifier used by Shopify Analytics to track aggregated visit statistics. Helps us understand overall store traffic volumes. | 1 year |
| _shopify_s | Shopify Analytics | Analytics | Session-level analytics tracker. Records pages visited within a single session for Shopify's analytics dashboard. Expires after 30 minutes of inactivity. | 30 minutes |
| _shopify_sa_t | Shopify Analytics | Analytics | Attribution tracking — records the source, medium, and campaign that referred you to our website, so we can understand which marketing channels bring customers to our Extension Leads and Sofas ranges. | 30 minutes |
| _shopify_sa_p | Shopify Analytics | Analytics | Records the specific page from which you were referred (e.g. a search engine results page) for marketing attribution purposes. | 30 minutes |
| _shopify_fs | Shopify Analytics | Analytics | Records the timestamp of your first visit to the store, used to calculate returning vs. new visitor metrics in Shopify Analytics. | 30 minutes |
| _ga | Google Analytics 4 | Analytics | Google Analytics' primary client identifier cookie. Assigns a unique, anonymised ID to distinguish users in aggregated analytics reports. Does not store personally identifiable information. | 2 years |
| _ga_[Container ID] | Google Analytics 4 | Analytics | Session-level state cookie for Google Analytics 4. Stores session state and a timestamp to distinguish individual sessions from the same client identifier. | 2 years |
| _gid | Google Analytics 4 | Analytics | Used to distinguish users from one another in a 24-hour window. Supplements the _ga cookie for more accurate daily visitor counting. | 24 hours |
| _gat | Google Analytics 4 | Analytics | Throttles the rate of requests sent to Google's servers, preventing analytics data collection from impacting site performance. | 1 minute |
| _fbp | Meta (Instagram / Facebook) | Marketing | The Meta Pixel browser identifier. Used to identify your browser across sessions and websites for the purpose of attributing advertising conversions and delivering interest-based adverts on Instagram and Facebook. Only placed with your explicit consent. | 90 days |
| _fbc | Meta (Instagram / Facebook) | Marketing | Records the Facebook Click Identifier (fbclid) parameter when you arrive at our site from a Facebook or Instagram advert, enabling Meta to attribute your visit to the correct advertising campaign. | 90 days |
| cpol_consent_v1 | INDOOR & OUTDOOR FURNISHINGS LTD | Preference | Our own cookie, set on this website, recording your cookie consent preferences (which categories you have accepted or declined). Contains no personal data — only a JSON record of your choices. Used to avoid displaying the consent banner on every page load. | Indefinite (until cleared) |
This table is reviewed and updated whenever we add or remove cookie-setting functionality from our website. Last reviewed: 3 September 2026. As Shopify and third-party providers periodically update their cookie implementations, cookie names may change. We will update this table accordingly.
The following UK laws and regulatory instruments govern our use of cookies and the processing of personal data through our website. Each applies in its own right — compliance with one does not discharge obligations under another.
Primary cookie law
The Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003/2426), as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (SI 2011/1208) and maintained in force post-Brexit by the European Union (Withdrawal) Act 2018. PECR Regulation 6 imposes the requirement to: (a) provide clear and comprehensive information about the purposes of any cookie or similar technology; and (b) obtain prior consent from the subscriber or user before storing or accessing information stored on their terminal equipment. Regulation 6(4) exempts cookies that are strictly necessary for the delivery of a service expressly requested by the user. PECR is enforced by the Information Commissioner's Office (ICO) under powers conferred by the Data Protection Act 2018. Fines under PECR can reach £500,000 for serious breaches.
Data protection
The UK General Data Protection Regulation — the retained EU law version of the GDPR as it applied in the UK on 31 January 2020, as saved and amended by the European Union (Withdrawal) Act 2018 and the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019. UK GDPR applies where cookies process personal data (including device identifiers and IP addresses that can be linked to individuals). Key obligations include: obtaining valid consent under Article 6(1)(a) and Article 7; providing transparent information under Articles 13–14; enabling data subject rights under Articles 15–22; and appointing a data controller (us) with processing accountability under Article 24. As data controller, INDOOR & OUTDOOR FURNISHINGS LTD is responsible for demonstrating compliance.
Domestic supplementation
The Data Protection Act 2018 supplements UK GDPR with domestic provisions, including the derogations and modifications permitted by Article 6(2) and (3) UK GDPR. It designates the ICO as the supervisory authority for the UK, grants the ICO enforcement powers (including fines of up to £17.5 million or 4% of global annual turnover, whichever is higher, for the most serious infringements), and sets out specific rules on sensitive data, criminal offences (including unlawfully obtaining personal data), and the conditions under which special categories of data may be processed.
E-commerce context
While the Consumer Rights Act 2015 does not directly regulate cookies, it applies to the broader e-commerce relationship between us and our customers, requiring that digital content and services we provide (including the website itself) are of satisfactory quality, fit for purpose, and as described. Where our use of cookies affects the functionality of services you have paid for — for example, session data used during checkout — our obligations under the Consumer Rights Act 2015 require that functionality to work correctly.
Regulatory guidance
The ICO's published cookie guidance (updated periodically, most recently in line with the ICO's strategic priorities for 2023–2026) sets out the following non-negotiable positions that we adhere to: (1) cookie banners must not use "dark patterns" that make it harder to reject cookies than to accept them; (2) pre-ticked boxes, implied consent through browsing, and consent bundled with terms and conditions are all invalid; (3) consent must be granular — users must be able to consent to analytics separately from marketing; (4) cookie walls that deny access to a website unless all cookies are accepted are not permitted; and (5) consent records must be kept and made available to the ICO on request.
Age-appropriate design
Our website is not directed at children under 13. We do not knowingly collect personal data from children through cookies or any other means. If you are a parent or guardian and believe a child has provided personal data through our website without your consent, please contact us immediately at info@outdoorextensionleads.co.uk and we will take steps to delete that data. We acknowledge the ICO's Age Appropriate Design Code (the Children's Code) and note that our products — outdoor extension leads, electrical supplies, and sofas — are adult consumer goods not targeted at children.
Post-Brexit UK position
Some third-party cookie providers (including Google and Meta) transfer data to the United States and other countries outside the UK. Post-Brexit, the UK uses its own international transfer framework under UK GDPR Chapter V. The UK has adopted adequacy decisions for transfers to certain countries and relies on International Data Transfer Agreements (IDTAs) or the UK Addendum to EU Standard Contractual Clauses for transfers to countries without an adequacy decision (including the USA). Google and Meta rely on Standard Contractual Clauses (or equivalent) for their UK-to-US transfers. We have no direct control over the transfer mechanisms used by third parties, but we only use third-party cookie providers who we are satisfied have implemented appropriate transfer safeguards in line with UK GDPR requirements.
We keep this policy current.
Our website changes over time — we may add new functionality, integrate new third-party services, or retire existing ones. Whenever a change affects the cookies we use, we update this Cookie Policy to reflect it.
We also review this policy at least once every twelve months, and whenever the ICO issues updated guidance or UK law changes in a way that affects our cookie practices.
Where changes are material — meaning they affect the type of data collected, introduce new third-party providers, or alter the legal basis on which we process your data — we will notify you by displaying a prominent notice on our website before the changes take effect.
If you have previously given consent to optional cookies and a material change affects those cookies, we may ask you to re-confirm your consent so that it remains fully informed and specific to the updated practices.
You can always check the "Last updated" date at the bottom of this page to confirm you are reading the most recent version of our Cookie Policy.
Previous versions. If you would like to review a previous version of this Cookie Policy, please contact us at info@outdoorextensionleads.co.uk and we will provide the version applicable at the date you specify, subject to us having retained a copy.
Cookies are part of a wider picture.
Cookie use is just one aspect of how we collect and process personal data. Our full Privacy Policy explains how INDOOR & OUTDOOR FURNISHINGS LTD processes your personal data across every touchpoint — order processing, customer accounts, email communications, and more.
Where cookies are the mechanism by which personal data is collected (for example, Google Analytics linking a device identifier to browsing behaviour), the processing of that data is governed by our Privacy Policy in conjunction with this Cookie Policy. The two documents should be read together.
In particular, our Privacy Policy explains: the categories of personal data we process; your rights in full; our data retention periods; and our contact details as data controller.
Questions about cookies? We answer within one business day.
- Trading as
- OUTDOOR EXTENSION LEADS
- Registered as
- INDOOR & OUTDOOR FURNISHINGS LTD
- Company No.
- 16845629 (England & Wales)
- Registered office
- 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE, United Kingdom
- Role
- Data Controller (UK GDPR Article 4(7))
If you have any questions about this Cookie Policy, wish to exercise any of your rights, or want to withdraw or update your cookie consent, you can contact us through any of the channels below. We aim to respond to all enquiries within one business day.
For Subject Access Requests or formal data protection queries, please mark your email with the subject line "Data Protection Enquiry" so that we can prioritise and route it correctly.
Support hours (Greenwich Mean Time, London):
- Monday – Friday09:00 – 17:00
- Saturday10:00 – 16:00
- SundayClosed
Last updated and effective: 3 September 2026. | Governing law: England and Wales. | Supervisory authority: Information Commissioner's Office (ICO), UK.